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Over the next few months I am working for CHALLENGES WORLDWIDE contracted to BIF to assist development of an entrepreneur driven fish farming industry in the south of Bangladesh.
This project aims in the first year to engage 100 landless families under extreme poverty living on the banks of the Andhamanik River near the southern coast of Bangladesh in cage culture of Tilapia (Figure1). Full support on a business basis and without grant aid will be available to beneficiaries including training in cage construction and fish husbandry, disease recognition, marketing and credit planning. Credit will be supplied for each participant to run a 10-cage farm with a capital pay back arrangement.
The project’s business model aims to encourage entrepreneurship and it is expected that the numbers of people involved will expand exponentially for the first few years; new people will try the scheme, new fish species will be farmed and new markets will be sought out.
This project will empower extremely poor landless families to commercially produce fish from waters released by the Bangladesh Government under licence for cage farming.
David Rogers, Professor of Freshwater Biology, Derby University link:
http://www.derby.ac.uk/staff-search/professor-david-rogers
David Rogers Associates Company website link:
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Comment by David Rogers on March 21, 2012 at 19:07 Hi Shiblee,
Thanks for the comment and I agree that the Tilapia cage culture project fits in well with Ashoka aims. We have been getting on with the management and business plans back here in the UK and I hope to make a second visit 16-30 April; look forward to seeing you then.
All the best,
David
Thanks for this David. When I met you and Mr Shiblee, the entrepreneur behind Shiblee Hatcheries, I was struck by a couple of things in this model. The first is that it is essentially 'contract farming' - but not for maize, cotton or fruit as is common, but for fish. The lead business provides the necessary inputs, including training, access to capital and fishlings (rather than seed, as in the conventional model), and a guaranteed market for output. That is the way to get it going. But as we discussed, it may shift over time from a contract-farming model to an entrepreneurial or franchisee model. That will be a fascinating transition.
Secondly, I was struck by the focus on product quality, and how this is a core driver of success. Because these tilapia will be reared in river water not farmed in lakes, Mr Shiblee is confident they will taste better. That will help drive price and market, making the model viable. So while there is plenty of innovation in how the business engages with producers, there is also innovation in the technology (fish farming in different type of water, which Shiblee has already tested) and innovation via product quality improvement (which is exactly the high-end fish market that Shiblee Hatcheries is expanding). Innovation at each level supports the other.
Good luck to you and Mr Shiblee in this exciting project.
Caroline
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