For many inclusive businesses, consumers at the base of the economic pyramid offer a large, untapped market and a huge opportunity for growth. But reaching these consumers, particularly in rural areas, can be difficult. Low purchasing power, traditional preferences and inadequate infrastructure can create barriers which make the ‘last mile’ of distribution extremely challenging.
In order to reach this unfamiliar market, many…Continue
Added by Business Innovation Facility Hub on April 4, 2012 at 9:30 — No Comments