The World Resources Institute and the International Finance Corporation did a detailed study of the BOP around the world and estimated that the market is about $5trillion in purchasing power parity. Is this a large untapped market or a fuzzy mish mash of expectations that just cannot be profitably or sustainably exploited? Is the glass half-full or is it half-empty? Any company seeking growth ought to be attracted to this largely untapped market but is the game worth the candle? Is it for…Continue
Posted on September 9, 2013 at 15:30
Businesses know all too well that Price – Profit = Cost, and this age-old formula has been a guide to successful investments in innovation for many years.
Yet this month’s editor’s choice suggests that to innovate for inclusive business, the best approach is to flip this formula and look at it as Cost + Profit = Price. Sure, they mean the same thing? Perhaps, but they imply different strategies.
The second equation is a clue as to how you approach innovation, given a major…Continue
Posted on September 5, 2013 at 10:00
Count the ‘I’s of “Innovations in Inclusive Business” and you might be tempted to conclude there are only five. Depending on your sense of humour you might even discover there are six or indeed seven. Recently, when the BIF Country Managers from Zambia, Malawi, India, Bangladesh & Nigeria came together, I learned there was more to such innovation than meets the eye.
Do companies deliberately set out to be innovative and inclusive? Was Humpty…Continue
Posted on June 24, 2013 at 9:30 — 2 Comments
If your company has created social value, and measured it, how do you get credit for it? It can be used for strategic advantage – if what you do is conveyed to key stakeholders in the right way.
To gain strategic advantage, the communication needs to be appropriate for a specific audience. For that audience we would do well to understand what makes them tick? What makes them roll over and purr as it were? Often the answer does not lie in selling details of the product, but…Continue
Posted on August 3, 2012 at 8:30