If your company has created social value, and measured it, how do you get credit for it? It can be used for strategic advantage – if what you do is conveyed to key stakeholders in the right way.
To gain strategic advantage, the communication needs to be appropriate for a specific audience. For that audience we would do well to understand what makes them tick? What makes them roll over and purr as it were? Often the answer does not lie in selling details of the product, but…Continue
Posted on August 3, 2012 at 8:30
Before you ask me, I will explain that the partner I speak of here consists of prospects and clients courted and very gracefully served by BIF country management in the pilot countries of Nigeria, India, Bangladesh, Malawi and Zambia.
Just under a year and a half ago, September 2010 to be precise, the country…
Posted on January 16, 2012 at 21:16 — 9 Comments
Posted on May 18, 2011 at 22:14
Imagine a land where there is education without much learning taking place; revenues without justice; participatory democracy where people still claim they do not have a hand in electing the leaders. Nigeria is a country with much oil but little petrol; much gas but little energy; a nation where the youth claim to be growing but very few are genuinely maturing. In Nigeria, the bulk of the citizens are engaged in agriculture: drop a seed anywhere and its first instinct is to grow, yet the…Continue
Posted on March 16, 2011 at 11:27 — 1 Comment