If your company has created social value, and measured it, how do you get credit for it? It can be used for strategic advantage – if what you do is conveyed to key stakeholders in the right way.

To gain strategic advantage, the communication needs to be appropriate for a specific audience. For that audience we would do well to understand what makes them tick? What makes them roll over and purr as it were? Often the answer does not lie in selling details of the product, but…

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Nigeria’s population of some 150 million people forms a huge crowd.

According to a 2010 NORAD report, “among those who live below the 1 USD per day poverty line, over 65 percent are women. Between 1970 and 2000, Nigeria’s Gini coefficient jumped by about one-third, and the richest ten percent controls 40 percent of the country’s wealth and its poorest 20 per cent has a share of just 4.4 percent …. The prevailing economic conditions are characterized by a rural economy in extreme poverty,… Continue

Imagine a land where there is education without much learning taking place; revenues without justice; participatory democracy where people still claim they do not have a hand in electing the leaders. Nigeria is a country with much oil but little petrol; much gas but little energy; a nation where the youth claim to be growing but very few are genuinely maturing. In Nigeria, the bulk of the citizens are engaged in agriculture: drop a seed anywhere and its first instinct is to grow, yet the…

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