Organizations operate within an ecosystem made up of stakeholders that have different levels of influence on their operations. An organization’s ability to effectively identify and interact with stakeholders who make up its ecosystem, leveraging it to achieve organizational goals is a skill that delivers competitive advantage in a constantly evolving marketplace. This skill is even more critical in the marketing of social goods/products which requires behavioural change for mass adoption.…

“Just what kind of company has the perfect DNA to implement and scale up Inclusive Business models?” This is the million dollar (or in this case, Pound Sterling) question. This should be, or already is one of the questions we in the Business Innovation Facility (BIF) intend to answer from this pilot phase of the project which seems to be racing to the end, especially in Nigeria where we just kicked off about 60% of our long term projects within last 2 months. #hectic!

BIF is a…

 Taking a closer look into one of the projects we are supporting in Nigeria, I see a good example of an inclusive relationship where the BOP seemingly provide a safe net for the sustainability of a large company…

Base of the Pyramid (BOP), a phrase that defines the poor within any society, community, country, continent and the world. Huge opportunities in exists in this space for organisations to leverage and possibly reap reasonable returns and sometimes huge returns while impacting the social standards of the people in this social strata. This is primarily the idea inclusive business is built on. In…