This month's Editor's Choice is most definitely NOT yet another a tool for measuring business impact. It does contain a good review of ten tools that could be used. But it's greatest value lies in the way it introduces the task, the strategy and the choice of tools.
WBCSD's Measuring Socio-economic Impact: A Guide for Business seems to be based on a few…Continue
Posted on May 2, 2013 at 22:34
Why are price-cutting and radio adverts NOT a good investment for companies selling innovative products to BOP consumers? Why throw your solar lantern on the floor to encourage sales ? Why are unsatisfied customers the key to market growth? And a better bet than donor-funded marketing campaigns?
These questions are all answered in an excellent new guide to 'Marketing Innovative Devices…Continue
Posted on April 2, 2013 at 13:00
This report upset my plans. Last month’s choice was an agriculture report so this month should not be. But since reading ‘Catalysing Smallholder Agricultural Finance’ 2 weeks ago, I have had umpteen times when I have referred to its findings in conversations and plans. So if it’s that useful, I should share it.
The headline finding of a $450 billion gap in agricultural finance for…Continue
Posted on March 1, 2013 at 13:00 — 2 Comments
When planting, farmers select the strongest seeds. So companies should select the strongest solutions in their engagement with smallholders, aiming to produce high yields and cope with adverse environments.
This is the message from this month’s Editor’s Choice, Growing Business with Smallholders, written by Endeva and Joyn-Coop. A scan of challenges agri-businesses face in engaging with…Continue
Posted on January 31, 2013 at 12:00