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Share 'The Next Billions: Unleashing Business Potential in Untapped Markets'
This report - The Next Billions: Unleashing Business Potential in Untapped Markets -, published by the World Economic Forum explores innovative approaches through which companies across a broad range of industries can tap the economic potential of the “base of the pyramid” (BOP), generating sustainable economic growth while improving the livelihoods of the poor.
In 2008, the Forum initiated a ne…
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