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Share 'The Last Mile Challenge - Need To Go Beyond The Village Level Entrepreneur Model'
The ‘last mile’ of distribution poses a challenge for many businesses seeking to market to low-income consumers. Village Level Entrepreneur (VLE) is one solution being used by many businesses in India. Recent experience suggests that although it does work well in specific situations, it is not a universal solution.
Recent trends in India show a growing corporate penchant for micro-entrepreneurs…
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